be unique to compete.
Businesses generally think that selling their services or products is their first and only job. Quite the contrary.
Selling their brand is actually the first job. Without people first buying into your brand, you won’t have the option to even get to selling what it is you're peddling. Positioning is like finding a seat on a crowded bus. Most brands - corporate and personal - sleepwalk onto the bus and sit on top of one another. The smart brands look left, right, find an empty row, paint their logo on it and start singing.
How do you avoid this trap? Through contrast (identify the status quo and pit yourself outside of that); through values (some will hate you. Others will rally behind you. And that's the point. Fence sitters don't get anywhere) and through personality (turn yourself into the product and no one can compete with you).
Selling their brand is actually the first job. Without people first buying into your brand, you won’t have the option to even get to selling what it is you're peddling. Positioning is like finding a seat on a crowded bus. Most brands - corporate and personal - sleepwalk onto the bus and sit on top of one another. The smart brands look left, right, find an empty row, paint their logo on it and start singing.
How do you avoid this trap? Through contrast (identify the status quo and pit yourself outside of that); through values (some will hate you. Others will rally behind you. And that's the point. Fence sitters don't get anywhere) and through personality (turn yourself into the product and no one can compete with you).
how i can help.
I offer creative, intentional design that is beautifully tailored to your dream audience and tangible business goals. Through planning, strategy, collaboration and design, I will help you attract your ideal audience with confidence. Using a very simple process, I work with my clients to confirm (1) where they are and (2) where they want to go.
Your brand story is unique, and every branding experience with me is completely custom, tailored to your goals and needs. You name it and we can tackle it, but here are some examples:
Your brand story is unique, and every branding experience with me is completely custom, tailored to your goals and needs. You name it and we can tackle it, but here are some examples:
Brand Creation + Execution
Marketing + Brand Strategy Logo Packages Art Direction Copywriting Marketing Collateral (brochures, invites, business cards, etc.) |
Website Design + Content Strategy
Editorial Design + Layout Social Media Management Social Media Content Creation Event Creative (brand, invites, signage, etc.) Photography Art Direction + Shoot Management |
what does it cost?
How much your project costs depends, of course, on what you need done. I would love to provide you with a quote. Where agencies can charge five figures and up, you can be sure you will receive work of equal or better quality, with a personal touch, at a small fraction of the cost. I am also very clear on deliverables (how many options, rounds of edits, and so on). This ensures you have a better sense of exactly what you're paying for and what you will receive.
Here are some example project packages, though any project or need can be considered:
Here are some example project packages, though any project or need can be considered:
logo projects
standard logo packageThe perfect package if you’re just starting out. Get a professional look for your new business—without breaking the bank. This includes:
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premium brand packageIf you’re ready to take your business to the next level, this is the package for you. A full brand identity will elevate your presence and includes:
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website projects
website designDrive more people to your business with a professionally designed website. Responsive, functional, on brand and visually appealing. This includes:
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website, copy & imagesDesign and content creation go hand in hand. Having a well-designed website is important, but professional copy and accompanying imagery takes it to the next level. This includes:
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social media projects
social media designEnhance your social feeds (Instagram and Facebook) with a cohesive, branded look. It’s no secret that social media is a powerful marketing tool—and beautifully designed accounts help you stand out from the online crowd. This includes:
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social media managementEverything included in the social media design package but also monthly management of all platforms, including:
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Halifax, NS, Canada